![]() ![]() In 2022, an olive in a martini or an orange in a Blue Moon doesn’t cut it anymore. Mix-ins and enhancements shake up the market More than 100,000 barrels of their beer went out the door in 2021.Īnd brewer was named one of Time Magazine’s 100 Most Influential Companies in 2022. Search growth for “Athletic Brewing Company” is skyrocketing (2,000% in 5 years). is one company that’s popularizing the “non-alcoholic alcohol” trend. There’s Dry January and Sober October, too, for individuals looking for a defined time to dedicate to non-alcoholic beverages.Īthletic Brewing Co. Searches for “dealcoholized wine” have increased 700% over the last decade. They are simply experimenting with living without alcohol. Those who are “sober curious” aren’t necessarily addicted to alcohol or feel the need to abstain for the rest of their lives. There’s even a movement for people who may have drank alcohol in the past but don’t anymore: “ sober curious”. ![]() Gen Z is drinking more than 20% less than other generations did at their age. The non-alcoholic beverage trend is especially prevalent among Millennials (people who are 26 to 41 years old right now) and Gen Zers (people who are 10 to 25 years old right now). Gallup’s survey shows that the highest percentage of individuals drinking alcoholic beverages occurred in 2010, with 67% of adults reporting they drink. That number was down to only 60% in 2021. In 2019, 65% of adults reported drinking alcoholic beverages. IWSR reports that the total volume of no-alcohol and low-alcohol beverages hitting the global market is expected to grow 31% by 2024.Ī recent Gallup survey shows that consumers are supporting this trend. Searches for “non-alcoholic drink” are up 45% in 5 years. Nielsen reports that sales of non-alcoholic beverages increased 33% for a total of $331 million in 2021. Here’s a list of the top six trends in the alcohol industry worth keeping an eye on. One thing remains the same: alcohol producers that can catch trends early will continue to take in huge profits. Today, we’re seeing the DTC alcohol market take off.Īs people’s tastes change, the alcohol industry is poised to adapt and launch new products. When COVID restrictions shut the doors of bars and restaurants, off-premise sales of alcohol soared.
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